Full Job Description
Job Title: Digital Content Strategist
Company Overview
Join Amazon, a global leader in e-commerce and cloud computing, as we expand our innovative team in San Antonio, Texas. Our commitment to customer experience and operational excellence positions us as a top revenue generator in the tech industry. We believe in fostering a culture of creativity and collaboration, and we are looking for a passionate Digital Content Strategist who can propel our content initiatives to new heights.
Position Overview
The Digital Content Strategist will play a crucial role in developing, executing, and optimizing content strategies that engage our diverse audience. You will work closely with cross-functional teams, including marketing, product development, and analytics, to tailor our messaging for maximum impact. This role requires in-depth knowledge of content marketing, SEO practices, and digital audience engagement.
Key Responsibilities
- Design and implement comprehensive content strategies that align with brand objectives and drive customer engagement.
- Conduct thorough research to understand market trends, audience preferences, and competitor strategies.
- Generate creative content ideas and develop compelling narratives across various formats, including blogs, social media, and multimedia.
- Collaborate with designers, developers, and marketers to create cohesive and visually appealing content that resonates with our audience.
- Utilize SEO best practices to enhance content visibility and improve organic search rankings.
- Monitor and analyze content performance metrics, adjusting strategies accordingly to optimize results.
- Lead brainstorming sessions and workshops to inspire innovation and creativity within the team.
- Stay updated on industry trends, emerging digital tools, and content marketing practices to keep our strategies cutting-edge.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field; Master’s degree is a plus.
- Minimum of 3-5 years of experience in content strategy, digital marketing, or a related field.
- Proven track record of developing and executing successful content strategies that drive engagement and conversions.
- Strong understanding of SEO principles and how to leverage them in content creation.
- Exceptional writing, editing, and communication skills, with a keen eye for detail.
- Experience with content management systems (CMS) and analytics tools (Google Analytics, SEMrush, etc.).
- Strong project management skills with the ability to handle multiple projects and deadlines simultaneously.
- Creative thinker with Excellent problem-solving skills and a passion for storytelling.
Why Join Us?
At Amazon, we offer more than just a job; we provide a pathway to your career goals and a chance to make a significant impact. Here are some reasons to consider joining us as a Digital Content Strategist:
- Innovative Culture: We value original ideas and encourage creative thought. Your contributions will be heard and recognized.
- Career Growth: With numerous opportunities for advancement, you will have the chance to grow your career in a supportive environment.
- Dynamic Team: Work alongside talented professionals from diverse backgrounds, fostering learning and development.
- Competitive Compensation: We offer a competitive salary and incentive programs, along with a comprehensive benefits package.
- Work-Life Balance: We understand the importance of personal time and strive to find balance in work and play.
Location
This role is based in beautiful San Antonio, Texas—a city known for its rich culture, historic landmarks, and vibrant lifestyle. Enjoy a robust array of outdoor activities, delectable cuisine, and a lively arts scene. Whether you prefer city life or quiet suburbs, San Antonio offers something for everyone.
Application Process
Are you ready to take the next step in your career as a Digital Content Strategist? Join us in redefining what's possible at Amazon. To apply, please submit your resume and a cover letter showcasing your relevant experience and creative flair. We look forward to unlocking the potential together!
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.